The Acting Experience is a drama school for primary and high school students. Their approach to youth drama is unique in the marketplace, offering smaller class sizes and longer class times.
The Acting Experience required a brand identity to reflect this. The design brief therefore was to position The Acting Experience as the drama school of choice for youth who want to take drama seriously. The result was to combine theatrical styling with a gritty urban edge. The new brand identity was rolled out across collateral, signage and video.
creative / design / art direction / video concepting
Video production by Content Kitchen