The Challenge.
Mission Australia is one of Australia’s leading Christian charities with over 160 years of practical and proven experience in working with Australians in need. Our over-arching goal is to reduce homelessness and strengthen communities across Australia.
Mission Australia has developed a new strategic plan to guide our organisation over the next five years. Mission Australia’s 2020 strategic plan establishes the framework and forms our key focus areas for the coming years.
Mission Australia approached us to develop a creative platform that would bring to life their five-year strategy in an entertaining and engaging way.
Our Creative Solution.
We felt a powerful way to bring to life Mission Australia’s five-year strategy was through was the medium of isometric illustration and animation. Think SimCity but grounded in the real world. We created a bustling city which allowed us to story-tell Mission Australia’s 2020-25 strategy. This concept allowed us to go deeper into the strategy detail by depicting Mission Australia services at street level and then become more aspirational and bigger picture as we ascended higher above the city.
The city forms the word “US” at the final reveal, aligning to overarching Mission Australia’s identity and powerful brand positioning – “Together we stand”.
What our Client Said.
“Feedback upon launch has been fabulous and we are confident that this engaging concept will inspire many Australians to join our journey, creating a positive impact in our society.”
creative direction / art direction