I was approached to create a prospectus for the Australian Paralympic Committee. The aim was to attract funding and use the power of business networking to help build a community through the unique opportunity to join 'Clube do ouro' which translates to 'Gold club'.
The prospectus and signature 'Clube do ouro’ business cards were only handed out to a select group of business leaders who had excelled in their chosen professions. While the design of the prospectus kept to what you’d traditional expect, the graphs and copy within played on the performance parallels that could be drawn between the athletes and those who reach the ‘top’ in their careers – both striving to achieve greatness.
creative direction / art direction