After the success of the #NoticeUs Campaign 1 Mission Australia approached Two Social to create another campaign to raise awareness about the the hidden homelessness experienced by over 62,000 families with children under the age of 12.
Many of these families have to sleep in their vehicles or find interim solutions, like couch surfing provided by friends and family, or other temporary solutions like boarding homes.
In order to understand and capture first hand what these families experience we devised a social experience. We had a young family with two children volunteer to live out of their vehicle for a week as they continued with their daily routines while they lived off a strict budget.
Although the experience started with excitement from the children and slight apprehension from the parents the ensuing days brought with it emotional and physical deterioration, whereby lack of sleep, cramped conditions, use of public facilities, and limited access to everyday items triggered touch points felt by each member of the family. These were captured on film through interviews and additional filmed recordings from the parents.
What arose from the experience was the overwhelming feeling of helplessness at not being able to provide for their children, the severe impact it would have on the family nucleus, and the inevitable sense of defeat a parent could feel as they try to secure a job and home for their family.
The resultant videos were shared across Facebook and a mini-series created for Mission Australia's #Notice Us landing page.
creative / design / art direction / copy